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Project 6: Travel Culture Deep Dive

Inspiring Travel

The objective of this campaign is to create a social media strategy for a fictional travel company.

 

These findings are based on observing the culture and trends that surround the current travel market on social media.

  • I analyzed the top 3 performing travel brands on social media

  • Distilled their reoccurring themes

  • Offered influencer suggestions

  • Recommended creative content

Creative Brief - Main Idea:

Convince 25 - 36 year old burnt out millennials who are experiencing economic difficulties 

That they should consider vacations offering straightforward, budget-friendly options

Because burned-out employees are 63% more likely to take a sick day, thus making them more likely to book a vacation.

Presentation:
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