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Project 2: Spotify
Step Into Your Library
People love the experience of visiting libraries, but since they are always on the go or are dependent on their parents' schedules, it's hard to regularly make that visit.
Spotify, therefore, can bring libraries to its audiences through the power of AR technology.
Creative Brief - Main Idea:
Convince 11 - 26 year old Spotify users who are homebodies at heart
That they should use Spotify’s lesser-known library: Spotify Audiobooks
Because this provides a new form of entertainment without the difficulties of making the time to go in person for this experience.
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