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Project 4: Bluebikes
Always Up When
Others Go to Sleep
In Boston, trains and buses stop working after 1 AM. Ubers become expensive and rare. Bluebikes, however, are always up when others go to sleep.
Creative Brief - Main Idea:
Convince 17 - 25 year old college students on a budget
That they should sign up for Bluebikes and to use them as part of their routine
Because Bluebikes are a fast, fun, convenient, safe, and affordable way to travel––especially in comparison to its competitors.
OOH SERIES
PARTNERSHIP - BlueBikes x Yelp
Bluebikes will partner up with Yelp in order to satisfy the late-night cravings of College Students in Boston.
The new function called “Night Food” shows late-night food places. The only directions available? Bluebikes and walking. Most would select the faster option.
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