Hey, I’m Maria!

 

I’m a creative strategist and content creator who has contributed successful social media content and strategies for companies like Olay, The Shark Group (founded by Daymond John, one of Shark Tank's lead stars), and AdLab, the largest student-run ad agency in the nation. 

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In 2016, I accidentally stumbled upon my career when I made a meme page. It was an Instagram account meant to be a creative outlet, but it quickly became a fun, personal challenge to grow my following. I tracked consumer engagement, practiced social listening on trends and culture, strategically interacted with my audience, and collaborated with other meme pages to optimize Instagram's algorithm and widen my following. Through my social media strategy, I was able to grow my page to 23,000 followers and land on Reddit’s Front Page multiple times. 

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Since then, I've earned a BS in Advertising from Boston University and have worked with companies that focus on CPG, beauty, technology, personal branding, and influencer marketing in order to increase my specializations.

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I am obsessed with understanding human behavior and distilling them into authentic insights that speak right back to people. I believe that through understanding human experiences and observing the culture and trends that surround these behaviors, can you truly create media that makes an impact. This is my goal: to make strategy so authentic, it makes a difference.