Project 5: Olay
Garnering Gen Z Attention
Olay is known by many as a skincare brand used by older women. However, they've partnered with VaynerMedia Agency to target Gen Z females in a quest to reinvent their brand perception.
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The first step toward this goal was to focus the campaign on TikTok and Instagram Reels. As a content creator, I collaborated with the strategy team to track emerging skincare trends and identify strategic opportunities for Olay's brand integration in the beauty market.
I then brainstormed, pitched, and produced 5 TikToks, Instagram posts, and Reels weekly. Highlights from my work are included below:
Creative Brief - Main Idea:
Convince 19 - 25 year old women who practice skincare
That they should use Olay
Because this brand goes beyond the novel of trendy skincare and provides science-based solutions for your skin.