top of page
Project 3: Steak Chips
Snack Different
We wanted to debut steak chips in a sarcastic, yet humorous way to mirror the Founder, Tony B's, personality.
By parodying Apple’s “Think Different” campaign, we can complete that objective, while also inspiring conversation amongst audiences
Creative Brief - Main Idea:
Convince adventure-seeking 18 - 34 year olds who love finding bold and unique snacks
That they should purchase Tony B’s Steak Chips
Because this snack, much like its founder, is quirky, fun, and an experience in of itself.
bottom of page