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Project 1: Netflix

A World Of Watching

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A lot of people are unaware of the intriguing genres created around the world. We wanted to create excitement for non-English language content by highlighting these genres.

Creative Brief - Main Idea:

Convince 18 - 34 year old Netflix users who've already blazed through a majority of their Watchlist and are looking for fun finds

That they should consider, explore, and try watching non-English language content

Because there is a world of watching if they go beyond the discomfort and initial unusualness of experiencing a language barrier. 

Youtube Campaign
OOH SERIES
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